All kinds of companies try to make you sign up for their loyalty programs. Most of the time it works like this:
- You sign up by giving them you data
- You get a fancy plastic card, so you can collect points to get some kind of reward
- You'll get lots of advertising and special offers
But for me it usually doesn't work out. Most of the time I don't buy enough at that certain brand to get a reward out of that. Also I get annoyed by the ads that I receive or I feel that all my purchases are being tracked. In addtion to that I don't like having to carry a bunch of cards around with my in case I might need them. You might also have to remember some kind of login credentials to log in a website to see you status in that loyalty program.
So, here is what I decided to do: I'll just accept low tech bonus cards. You know, the old ones where you just collect x stamps to get one free?
These are the advantages of those cards:
- You don't have to give anyone your personal data
- Your purchases are not tracked that much. So, yes they know you bought 10 donuts, but not that you get a rainbow sprinkled donut with chocolate filling every day before work.
- You won't receive ads
- If you don't like it anymore just throw the card away and you are done with it. You don't have to worry that your data is still somewhere in a database.